Co-founded UserXper in 2007, focusing on user experience (UX) design and strategy, and founded the HPX community to promote UX knowledge and practices. In recent years, he has focused on the operations of UserXper Academy, training talent that meets industry needs. With extensive cross-disciplinary experience, he specializes in user research, data analysis, information architecture, project management, and digital marketing, and is skilled at collaborating effectively with professionals across various fields.